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Mercer – Atlanta Business Students Helping To Market Brain Train

March 1, 2007

Contact: Mark Vanderhoek
(478) 301-4037 or (800) 837-2911

WHO: Mercer University business students will be presenting its marketing solutions for the Brain Train Group, including marketing research, an integrated marketing communication plan and a commercial development plan for the areas surrounding the 12 stations proposed along the route for the train.
WHAT: The “Marketing Promotion” class is presenting their findings to the Georgia Brain Train Group, a nonprofit organization advocating for the “the Brain Train,” a commuter rail line proposed to run between Athens and Atlanta connecting colleges and universities.
WHEN:  Monday, March 5, 2007, 6:15 to 9 p.m.
WHERE: Mercer University’s Stetson School of Business Building, the Atlanta Campus, 3001 Mercer University Drive, off of Interstate 85, just inside the Perimeter.
WHY:  Mercer University, in partnership with other universities and colleges along the route, has committed to supporting the proposed “Brain Train,” which would link the many great institutions along the route as well as alleviate traffic congestion in one of the busiest commuter corridors in the nation. The proposed route would stop at 12 locations – Athens, Bogart, Winder, Cedars Road, Lawrenceville, Reagan Parkway, Lilburn, Northlake, Tucker, Emory University, Atlantic Station and Atlanta Multi Modal Passenger Terminal. This transportation alternative would link nine of Georgia’s colleges and universities: the University of Georgia, Georgia-Gwinnett College, Gwinnett Tech, Mercer University, Emory University, Agnes Scott College, Georgia Tech, Atlanta University Center and Georgia State University. The line will link these colleges and research centers with the Centers for Disease Control, the new Paul D. Coverdell Center for Biomedical and Health Sciences, as well as the emerging BioScience Corridor along Georgia 316. The new passenger rail service would connect suburban residential areas to large employers and office campuses in Midtown and Downtown.
Media interested in interviews with Mercer faculty and students or Brain Train officials or getting still photographs or video should contact Mark Vanderhoek at (478) 301-4037 or (478) 952-5514.